Global GEO and PR News

Curated global GEO and PR News for Tech Startups, Scaleups, Unicorns, and Brand Giants

CityAM Push Back on AI Slop

In this City AM op-ed, Deputy Comment and Features Editor Anna Moloney, voices her frustration at an alarming surge of AI-generated article submissions, revealing that vetting copy through AI detection software has unfortunately become a routine part of her job. City A.M. is a London-based business and financial newspaper.

Meltwater Says Earned Media Remains One Of The Strongest AI Visibility Levers

Meltwater’s May 2026 analysis (published late June) of more than 8 million citations across major LLMs shows that AI visibility is becoming more fragmented, measurable, and source-dependent. The latest data confirms that LLMs are developing distinct trust patterns shaped by source type, format, authority, and model design. This means a brand can perform well in one AI ecosystem while remaining almost invisible in another.

The report suggests that earned media remains one of the strongest levers and pathways for AI visibility; earned/news media accounted for 37.6% of the citation domain count in May.

UK Publishers Strengthen Defence Against AI Scraping

Some 31 UK websites, backed by the Movement for an Open Web (MOW), have added new “Search-Only Contracts” (SOCs) to their terms and conditions, prohibiting the copying and repurposing of content by LLMs such as OpenAI’s ChatGPT and Google Gemini. These contracts set out payment rates (typically £500 per article) for unauthorised website scraping, paving the way for future legal claims.

GEO Survey: How are marketing, PR & comms teams approaching LLMs?

The rise of AI search and LLMs is fundamentally changing how organisations approach brand visibility, reputation, and discoverability.

We are running a benchmark survey for in-house marketing, PR, and communications teams to track this shift, and we would love your perspective. Naturally, we will share the final report and findings directly with all participants once complete.

It is just 5 questions and takes less than 90 seconds.

AZK Media Team Expands

Azadeh Williams and the team at AZK Media in Australia, New Zealand, Hong Kong, and Malaysia are expanding with the appointment of Kathryn Goater as Senior Account Director. The team is growing rapidly as tech companies seek greater visibility across traditional media, digital channels, and AI-powered search platforms.

PR & Marketing Manager’s Guide to GEO, LLMs & AI bots

The tech PR agencies in the Collectivist network have shared, reviewed, and analysed dozens of research papers, academic studies, and independent reports from around the world. Combined with their experience, this has informed a comprehensive guide to understanding LLMs, AI assistants, and chatbots.

If you’re a marketing or PR manager, CMO, or CEO looking to understand how PR can influence LLMs, AI assistants, and chatbots, this guide is for you.