In addition to his Keynote, Mark will also be launching his new book at the conference. Titled ‘Vaping: Behind the Smoke and Fears’, it explores the key role vaping can play in combatting the public health impacts of smoking. “Vaping, much like sanitation, antibiotics, vaccines and other public health breakthroughs from the past, can radically reduce global suffering and death,” Mark argues. “Instead, public health institutions, tobacco control officials, and politicians have [...] created panic and uncertainty. [...]. [Public] health leaders must refocus their efforts on the elimination of combustible tobacco using all the tools available.” Look out for more details closer to the event.