Think back and try to recall how you first found out about Play By Mail gaming. How did you discover it, and what was the first PBM game that you were ever involved with?
PBM - started off Role-playing around aged ~ 13, Dragon Warriors with a group of 4 friends. Trips to the local shops soon gave us access to some PBM magazines and on the front was an advert to KJC's Trolls Bottom..... Klegg the Troll as I recall! Hooked from then on in to the World of PBM. I also played PBM Chess at aged 11, I was too poor to afford a stamp so had mine sellotaped that the opposing player sent back to me so that I could use it again.
Which do you enjoy more - playing PBM games or being a PBM GM?
Um, I really enjoy both, I've met so many interesting people all around the world. GMing, even after 3 decades still has a wonderful appeal, I particularly enjoy keen and inciteful players. PBMing wise I only really have time for Middle-earth atm, although over the years I've played at least 10 different games, although not been able to complete a game of Legends!
Whereabouts on the planet, generally speaking, do you call home, and does living there add to or detract from your PBM activities?
Cardiff, Wales. All our activities are now based on-line so our team is spread over the UK with the occasional FTF meeting. We're planning a board-game session in Reading this year, maybe we'll tie it in with a pubmeet?
A couple of years ago we ran a FTF (Face to Face) event in Vegas - with a lot of US customers came and enjoyed a long weekend together. I occasionally visit with a few of them when I'm in the States. We've run a FTF in Copenhagen and Cardiff and one is in the planning for Madrid at some point.
There are several other PBM personalities who together with you collectively form the work staff at Game Systems International. Who are they, and what do they each bring individually to your PBM team?
Our team, Sam Roads and I are the owners of GSIL. We run two games atm Middle-earth and Legends, but in our decads run many other games. Iron and Steam, Premier Football CTF 2187 etc, starting off with a franchise of the role-playing game Saturnalia.
John and Ed have been with us, off and on from the early days. Ed looks after Legends and helps support the development of ME. John runs the day to day operations, the back-end work and ME. Both John and Ed enjoy developing new modules as well and I generally step in to balance/tweak them from a player perspective. Ross and Dave have been with us for years as well, working on the code for Legends and ME respectively. Our new guy Sam T has just joined us from University to help us bring ME into the 21st century. We have a core group of players in our games that support development and we like to reward them with small trinkets and the occasional thank you.
What's up with the recent change from Middle-earth Games to Game Systems International? What's the grand purpose behind this change?
I'm not at liberty to disclose this, but it's a good thing, we're preparing the product-line for the future.
Where Middle-earth PBM is concerned, where do your personal loyalties lie? With the Free Peoples or with the Dark Servants - and why?
Gotta love a Halfling, as a kid no doubt I was more in favour of the Istari, and Elves but time's have changed! Gollum, the "that could be me" and Worm-tongue hold a place in my heart. I'm more than happy to play any position though and over the years have played them all! I'm well known for a very aggressive military stance though!
Middle-earth PBM offers a range of different variants/modules. Of these, which is your personal favorite of the bunch, and what about it, specifically, really distinguishes it and sets it apart from all of the others for you?
Kin-strife was our first real development in the ME gaming world. Howerer, all of our modules have been modified and upgraded in some shape or form. We've mostly left 2950 alone though, just the introduction of Champions and a standard 12v12 module. KS was the first time we brought in some additional flavour in terms of recruiting the major characters in the books to your side. Much fun.
The MEPBM Discord serve seems to be afire with activity. How did your PBM team achieve this?
We listen to our players. We don't always agree with them, but we're able to implement a lot of their feedback and in tandem further push forward developments of the game. Two of us regularly interact on the server (and for Legends two of us there as well). Our attitude has been to always fix our mistakes and be open about our processes, even if we don't fully disclose all the elements of the game. We've never under-valued our product and that's what has kept the game running, and thriving, where many others have fallen.
We all play the game as well so enjoy that aspect so that we see it very much from a player's perspective.
What is the most common complaint that you, personally, hear about Middle-earth PBM?
I'd not say complaint, rather that they'd like to see more developments. Earlier Ages is one request, but at present we've got other modules in planning. Only so much time in the day for this!
And what do you consider to be your company's single biggest achievement to advance and secure the future of your PBM company?
Keeping the licence over decades and bringing all the World's individual licences under one umbrella both for Legends and ME. We've had to let a lot of games go over the years, but each one had run its course. We've brought together individual licences that were spread all over the world and brought them under one umbrella. That's worked very well.
What year did you first get your start with PBM gaming?
1983? Maybe 82?
What are some of the greatest challenges that you perceive about growing the player base of Middle-earth PBM?
Reducing the complexity and learning curve for new customers. The gaming world has changed and we can relatively easily bring in customers but retaining them is the most difficult element as it's not a simple game to learn - the more you put into it the more you get out of it. Our player base is the biggest it's been in over a decade so we're happy with the way things are moving, both in Legends and ME.
What are some of your favorite non-PBM hobbies?
I'm a keen martial artist, enjoying teaching and learning Ninjutsu. I enjoy Poker, played in Vegas (4th year soon to attend) and do reasonably well at it. My wife and I are walking the length and breadth of Wales atm which is very enjoyable. Boardgames are a particular favourite as well, most recently Wingspan has grabbed my attention. Clank and Lords of Water-deep although my
favourite are the new Dune boardgames - Dune Imperium Uprising being the latest incarnation.
I'm a trustee of a local homeless charity, Giving Hope Torfaen and have been active in activism for many years.
Played many CCGs over the years, represented Wales in the European championships at one time but Shadowfist was a favourite game of ours for many years.
Have you seen any good movies or read any good books, lately? If so, what were they, and which of each were your favorites of them all?
I don't watch much tv/films. My time for reading is somewhat curtailed but I have 3,500 books on my shelves that, yes in answer, I have indeed read most of them. Foundation by Asimov is my favourite concept book even after all these years, but I love Dune (read most of the books, inlcuding the various triplets by his son). Too many to say really. Some of my favourite non-fiction... Plato's Republic, Jared Diamond's Guns, Germs and Steel, some Dawkins etc.
What do you feel that you bring to the PBM scene that helps to promote and advance the PBM hobby and the PBM industry?
Um, that's an interesting question. We've always listened and engaged with our customers. With a different business, Microcosm, we ventured into the bigger gaming world, with over 750k customers, one of our apps having 470k. Ian Livingstone was a non-exec and having dealt with the likes of Warner Brothers, Zynga, Facebook (including a visit to their head office), Nokia, Sony Ericsson to name drop a few companies we've worked with. So we've got a background in the larger world of gaming that we've been able to bring to bear in our smaller, more bespoke, endeavours. Met with Match.com and also the guy who was world-wide licensor for Barbie products... :)
What advice would you offer, based upon your own first-hand experiences amassed over time, to anyone out there who might be thinking about designing or running their own PBM game, in this day and age?
Don't. Easier to make money pretty much anywhere else. However, if you like to be in control (mostly) of your own destiny it's quite an interesting journey. I've been the "poster boy" for Welsh game development in my time, often liaising with companies looking to develop products in Wales.
Also helped run a Mobile game development firtm, Forward For, that had some issues. Things I learn from that is that the product is pretty much secondary or tertiary. Products for today's market need to be targeted at present day playing methods, complexity, depth and commitment levels so any game that you make has to fit that. Having run a gaming business with 12 staff and multiple investors/directors the game is mostly an irrelevancy, the routes to market, reduction on churn, income stream are more key if you want to make money and a successful game.
In what ways is PBM different, now, compared to when you first got involved with it?
Internet? In Uni we still had post and one of my friends had a piece of post in his in-box for Starlord Pheonix or some-such. He knew I played the game and popped it into mine! Gone are the days with the printers under the stairs printing over-night for Serim Ral. I can still hear the whir-whir that sent me to sleep every night. It's a much more polished product and player support environment. Numbers are smaller but we're still well over half the size of when we were at our biggest and growing over the last five years with the likely trend to continue to grow.
What do your friends who are no into the PBM scene think about your involvement with PBM gaming?
My kids never know how to describe what I do... :) Most of my friends are gamers and most of them have played PBM before so they're used to it. We borrowed my (at the time to be Mother-in-laws) Atari to wrtie our first interactive stories in Saturnalia and after many decades they've grown to accept that their son-in-law is a "weird gamer" but pretty sensible. My eldest is now running Mega-games, just about to complete Uni so some of that has passed on.
Thinking back over your time in PBM circles, what was your favorite PBM magazine, and what about it set it apart in your eyes and made it the best of the bunch?
Gotta be Flagship of course. We loved the Mulhollands, we were even offered to run it in later years but declined.
What do you and your fellow Middle-earth PBM staff have to remind players about, over and over and over?
Um, not sure. We're pretty decent with our communication so I'd really say nothing. If there's a problem like that we've coded solutions or systems to make it simpler. We send out reminders of turnaround the day before the game and on the day of processing so we don't get any missed turns nowadays and encoruage players to interact so that takes away a lof of these issues.
Does your PBM company ever intend to utilize its underling gaming engine(s) to offer some non-Middle-earth games or variants for play by PBM gamers?
Maybe, things are in discussion, atm, but they're slow as I've spent the last 5 + years re-developing ME and Legends and that takes up a lot of my time. I'm not short of projects as I'm also a Building Manager with some 10 charitable tenants and organisations as well as many other fingers in pies. I think my most ever was 16 simultaneous projects at any one time.
Of the many colorful and interesting personalities that J.R.R. Tolkien wove into his tales set in Middle-earth, which ones are your favorite, and what about them really captivate your imagination and command your loyalty?
I'd say that I do like Frodo. If you were to ask me as a teenager Radagast and Gandalf would've had my adoration. Galdriel has had some respect for a while, knowing that she too would fade from this world, having passed the test of the One Ring.
Which of the various Middle-earth movies is your personal favorite one, and what about it gets the nod from you above all of the others?
The last of the Trilogy is excellent but I enjoy them all, even the direction some of the Hobbit films have taken.
Does your company plan to ever offer a Silmarillion module/variant using the Middle-earth engine that your company currently runs to offer games of Middle-earth PBM?
Not able to discuss this, atm.
Which fellow PBM GMs from other PBM companies have you met in person over the years, and what do you remember about meeting them?
Steve from Madhouse, the Mulhollands, but post Uni I got into being a GM via Andy from Serim Ral. He moved to Cardiff and was looking for GMs to input his turns and help with the game running. I was fascinated and soon took over some of the games to run myself when he moved out of the city. I touched bases with him recently, just before his unfortunate operation, and we were able to pass on elements of mutual respect and thanking each other for our efforts.
Jeffery Dobberpuhl (our Attorney and life-long friend) came up to us in Indianapolis' gaming con and participating in one of our talks. Slightly weird, quite American, we've visited each other many times over the years - although not a GM he's been instrumental in our gaming life.
Rick Loomis, Flying Buffalo of Tunnels and Trolls fame was lovely to meet. Sam, business partner, was a massive fan, I enjoyed it myself. So meeting one of your mentors was awesome. I think we were offered to buy his company as well!
Same as meeting Ian Livingstone when we was working as Creative Director in Eidos, as well as randomly in an urban street in London with friends, whilst we were on the way to a local park. A car pulled over, window wound down and the guy shouted, "Clint!" I was surprised as anyone, but I got to introduce two of my friends , who were well aware and fans of Ian, to him.
We did some play testing with Reiner Knizier in Reading before he moved back to Germany, and also were early testers of various games, Babylon 5 for example.
Rob Harper ran a local PBM firm and we learnt a lot from him in the early years. The infamous Wayne of Saturnalia deserves a passing nod as well!
What is the most frustrating thing about running a PBM company and processing PBM turns for players?
Having to do so much laborious stuff relative to the return. Much of our time is spent preparing turns, and admin. It's a tad boring but heh-ho.
Do you have a favorite holiday, and if so, which one is it, and what about it makes it your favorite one?
Holiday? Um we have yearly holidays with the family. Friends of ours have a set of cabins and camp site next to Usk River and that's always glroius even when it rains. We also have family holiday with the in-laws that is often adventurous. I generally try to live a life that doesn't need a holiday from work. Even if I go away I'll take my laptop and do some work in the evenings. Joys of an internal server that I can access anywhere in the world.
Food and beverages - what are some of your favorites, and what your some of your least liked?
I'm not much of a foody or drinker. Years ago I wente Vegetarian, (mostly Vegan nowadays) so there's some very nice food that I enjoy. I was never much of a cook, if it takes longer than an album from start to finish (including washing-up) it's too much.
Have you traveled the world broadly, or do you mostly stick close to home? What is the most distant place from home that you have ever traveled, and why did you travel there?
I Inter-railed through lots of Europe, slept rough in Venus Train station and Luxembourg national park. That was fun... all the way to Greece. I recall it being very hot and sitting on the toilet with the shower running (yes same room) to cool off. I'd love to go to Japan. Otherwise I've been to the States a lot (Miami (buying a company) and Cape Canaveral (buying a different company), Minneapolis/Houston (fund raising and staying with my Attroney firend), Pittsburg (anotther company), Oregan (another company) Indianapolis (run a game convention), San Franciso (meet witht the Licensee holders), Vegas (fund raising, convention and meeting customers) a few times. Probably some more.
Do you have any favorite sports teams, and if so, which ones are they?
Not really a watcher, more of a doer. I like cycling (but mostly to do it), Geraint winner of the Tour-de-France is a favourite of mine.
Where were you originally born?
They Valleys, boyo. Moved to Cardiff to do a degree in Astrophysics and stayed ever since.
Think about other PBM companies that you are familiar with. Which of them stand out to you as a strong competitor, and what about them makes them so competitive?
I'd not say competitor, more people in the same field. KJC we went up to Blackpool to meet one time, they were very interesting. Steve from Madhouse has a keen eye for business I find although we have little interaction we occasionally touch bases although Sam liaised with him more than I did. One of the things we've learned from competition is to actually learn from them. What do they do well, how do they do it and can we do it? Rather than be propriety of what we do well, we've learnt to listen to people who are better than us over the years.
Many over the years have said that PBM is dead or dying. What do you think on this subject, and why do you think what you think on the matter?
Well I think it's transformed. Dying well it's not as big, but our demographic of players is mostly: North American 60s, UK 50s, Europer 40s, rest of the World similar to Europe. So we do see Parent and Offspring play together and enjoy their gaming. No doubt it will have run its day but not for a while yet.
What was the hardest part about transitioning away from postal gaming toward what your PBM company offers, now?
Well Postal gaming is in the past as far as we're concerned. We used to have some players play by post but it's too hard to support them and for them to get into the living game with others we find. We've tried now and again but the legal elements are quite prohibitive. I recall, with hatred, the time we went from Postal to creating PDFs that we had to hand attach before we automated that process. Yuk. I still have thousands of envelopes that I've given away from our time when we were solely postal.
How would you rate the overall value, all things considered, of the PBM games that your company brings to the market for gamers all over the world to play?
Very high. We've not changed our prices in multiple decades, gone from £3.50 to £4.50 per turn only before that. We firmly believe that one reason some of the games have died out is that the GMs weren't charging enough for their product. I can spend hours thinking over my turns. When we first bought ME from the guys in Bude, we thought it a very simplistic game with medium to low complexity. (We were used to very complex board-games). I've changed my opinion over the years, it's got as much complexity as you want to put into it and the way that each character/army moves around the map has so many different possibilities and strategies. I'm still developing my game, and keen to see others have upped their game considerably over the years.
What do you think that the future of PBM gaming is, or do you think that it even has a future?
Well I think I've answered that. It's definitely got a bright future. Gaming is bigger than TV and Movies combined as an industry and I've been on many panels over the years and been in or got some in-depth knowledge of many gaming companies as well. Like any product, the more you put into the more you'll get out of it. We won't see the "glory days" of postal gaming but there will continue to be various renaissances of the PBM game over the coming years. Part of the beauty of PBM is it's slow so you can develop games over many years. Consequently it's life-time will be extensive I believe.
How hard is it to get the word out about your company's PBM games, here in the modern era?
We can relatively easily get customers into our games. Keeping them is the hard problem. We're working on that over the next year or so. Sam is not involved in the day-to day operations but is still around. His background is in marketing, having been senior marketeer with Game-maker in his time. We've done over 7 billion adverts in our time so we're used to it.
Do you foresee a price increase for Middle-earth PBM anytime soon?
Um, I don't think so. But if the current economic situation continues then it's something to consider. I doubt it though.
Thanks Charles, hope that's of interest. I've gone off-piste a little where I felt some of the readers might find elements interesting. G'luck.
Clint