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MALAYSIA SPECIALTY COFFEE 

ASSOCIATION

- HOME OF MALAYSIA'S SPECIALTY COFFEE INDUSTRY - 

 # MSCA NEWSLETTER Edition 6

What's New!

ILO and IWCA Join Partnership for Women Coffee Workers

The International Labor Organization (ILO) and the International Women’s Coffee Alliance (IWCA) signed a memorandum of understanding (MOU) establishing a collaborative partnership to create a safer, more sustainable coffee supply chain for women in the international coffee community.

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Coffee and Cocoa Slump With Consumption Dropoff After Russia Attack

Coffee and cocoa slumped in New York following the Russian invasion of Ukraine, with the crisis expected to hurt the global economy and curb consumption of goods like chocolate and lattes at restaurants and cafes.

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Uganda Withdraws from ICO

Uganda withdrew from the International Coffee Organization (ICO) effective February 2. This comes upon the decision not to renew their two-year extension of their membership. 

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Upcoming Events
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MALAYSIA COFFEE WEEK 2022

3 -6 March 2022 | 1 Utama Shopping Centre, Selangor

Malaysia Coffee Week (MCW) 2022 is the most exciting coffee consumer event in the country, bringing the best in Malaysia and international coffee professionals together. With “live” coffee roasting, barista team challenge, attractive lucky draw and hundreds of coffee products on showcase, MCW has set the benchmark as a must attend coffee event in the country for all. Find out more >>>

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MALAYSIA BARISTA TEAM CHALLENGE (MBTC) 2022

5 & 6 March 2022 | Stage Area, LG Oval, 1 Utama Shopping Centre

MBTC is designed to reproduce the pressure of what happens in great espresso bars around the world where 3 baristas come together as a team to compete against another team where speed, accuracy, service, and skills are put to the toughest test, all to be judged by both professional judges as well as audience members that will be invited to be guest judges. The winners of this competition will be winning away a CASH PRIZES totaling RM5,500Find out more >>>



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5 Tips for Coffee Shop Marketing

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Many national coffee shops are lucky enough to benefit from regular, loyal customers; it enabled Dunkin Donuts to become one of the largest franchises on the East Coast and Starbucks to dominate every city block. But how did these coffee shops go about building customer loyalty – what is their restaurant marketing success tactic?

A good restaurant point of sale system can help you to identify your best sellers, most loyal guests, and much more information to help you craft a marketing plan. Find out more great examples of how these information are used to boost sales and create more repeat customers.

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Malaysia Specialty Coffee Association (MSCA)
B-3A-23A, 10 Boulevard, Lebuhraya Sprint, Jalan Cempaka, Kampung Sungai Kayu Ara, 47400, Petaling Jaya, Selangor, Malaysia
Email: [email protected] | Tel: +603 8408 1988 | W: www.msca.org.my

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