| | Curated global GEO and PR News for Tech Startups, Scaleups, Unicorns, and Brand Giants |
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Google: Be Authentic To Win at GEO |
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Brendon Kraham, Google's VP of Search & Commerce Global Ads Solutions, shared his best advice on "winning at GEO" in a Think with Google article. First, he says you don't need to waste time trying to optimise your content for bots. Search is smarter than that. Instead, focus on people. According to Kraham, Google's systems understand language much like a human does. Second, he writes: "In a world of infinite content, your true competitive advantage is authenticity and expertise." He recommends sharing unique points of view, creating content based on first-hand experience, and showcasing your internal experts. |
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Google Itself Is The Destination? |
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According to Similarweb’s 2026 Generative AI Landscape report and reviewed by TechCrunch, Google AI Overviews now appear in 43% of searches - up from 15% last year. Meanwhile, monthly visits to Google's conversational AI Mode jumped from 126 million in June 2025 to 279 million by May 2026. TechCrunch suggests Google is evolving from a traditional gateway of blue links into a primary content destination itself, synthesizing answers directly from the websites it indexes. |
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arXivLabs: AI Summaries Are 'Broadly' Accurate. |
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New research from arXiv suggests AI summarizers are broadly accurate. After analysing 13,777 news articles and their 41,331 summaries generated in Google Chrome, Microsoft Edge, and Perplexity Comet, the researchers found that an average AI-generated summary of a news article is 82.8% accurate, with errors mostly stemming from imprecise wording or supplementary context. The research also found that AI summarizers consistently reduce political bias and negative affect in news articles. They suggest AI-powered browsers are now a new class of “editorial intermediaries” that systematically reshape news, with implications for democratic discourse and AI governance. |
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PR & Marketing Manager’s Guide to GEO, LLMs & AI bots |
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The tech PR agencies in the Collectivist network have shared, reviewed, and analysed dozens of research papers, academic studies, and independent reports from around the world. Combined with their experience, this has informed a comprehensive guide to understanding LLMs, AI assistants, and chatbots. If you’re a marketing or PR manager, CMO, or CEO looking to understand how PR can influence LLMs, AI assistants, and chatbots, this guide is for you. |
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