July 31, 2025 (Toronto, ON) - Taking the next logical step in V13 Media Group’s continued growth, and born from the wishes of its own artists. VMG is proud to announce V13 Music, a record label built on a simple promise: empower artists without locking away their masters, money, or creative control.



“What does an artist need? We’ve been asking this of ourselves (and artists) for years. One thing keeps coming up: a team. Artists need to focus on creating and capturing their incredible sounds and work. Where artistry ends, business begins, and with that, they need access to a team. This is what led us to found V13 Promotions, and what has, in turn, led to V13 Music,” says founder Christopher Gonda



V13 Promotions was founded with the intent to break down the barriers that have persisted in the music industry. Since its launch in January 2023, the company’s mission has stayed fixed on empowering and developing artists brimming with promise who simply need the right team to ignite their momentum. It does so by moving beyond surface-level analytics and algorithmic quick fixes, digging instead into a mindset where story outranks statistics, authenticity eclipses hype, and long-term cultural relevance outweighs short-term chart spikes.



What sets V13 Music apart are its artist-first framework and service-based business model. Creators are not locked into deals stripping them of their rights or IP. They gain immediate access to a full-stack team (including marketing, PR, distribution, sync, merchandising, and real-time analytics) all housed under one roof. And every decision follows the label’s “Love & Logic” model, combining data-smart strategy with genuine passion, a philosophy that has fueled V13 Media Group’s growth for over two decades.



As its 1st order of business, V13 Music is proud to partner with the artist Scot Little Bihlman to release his upcoming solo album, Heavy Head. Little Bihlman’s pending recording is a suitable partner to help V13 Music kick off its inaugural release: deeply personal, fiercely authentic, and impossible to ignore.



Looking ahead, V13 Music is moving forward with the same relentless energy that’s always been at the heart of V13 Media Group. It has been and will continue to be a community, born from love and a never-ending desire to help, that sparks change, amplifies voices, and gives back as much as possible.