From outdated media narratives that have hampered tobacco harm reduction efforts, to prohibitionist policies and their consequences, Jacob Grier will guide us through the current state of THR and tobacco control messaging, and help advocates create compelling narratives that share the evidence underpinning THR.

Jacob Grier is well-versed in the nuances of the tobacco control debate, covering smoking bans, prohibitionism and harm reduction in his two decades as a journalist. Find out more about Jacob’s work - including his books, “The New Prohibition: The Dangerous Politics of Tobacco Control” and “The Rediscovery of Tobacco: Smoking, Vaping, and the Creative Destruction of the Cigarette” - at his website, jacobgrier.com.