| FOR IMMEDIATE RELEASE February 13, 2025
February 13th marks a defining milestone for Ger Carriere as she commemorates five years since the release of her self-titled debut EP. Deliberately premiering on Self-Love Day rather than the traditional Valentine’s Day, this release is a bold declaration of self-worth and personal empowerment. To mark the moment, Ger unveils the official music video for “Light in Shadow,” a striking visual statement on reclaiming one’s strength and breaking free from self-doubt. Please add in this, info Created by Andrew Smith of ASmyth Productions. Plus that this is being premiered on Melodic Magazine. Set against a timeless black-and-white aesthetic, the video conjures the intimate energy of smoky jazz bars, unfolding a delicate balance of strength and elegance. The visuals trace a journey from struggle to liberation, mirroring the song’s themes of transformation and self-discovery. With echoes of vintage glamour and a contemporary spirit, “Light in Shadow” is a cinematic experience designed to inspire. Reflecting on the music video, Ger shares: “Light In Shadow" is a perfect example of somebody being their own hero. It’s about saving yourself, freeing yourself from your own misery, and realizing you are your own saviour” This anniversary is more than a reflection on “Light in Shadow”—it’s an invitation to revisit Ger’s artistic journey. The release serves as a bridge between her critically acclaimed album and her broader body of work, including her book Wild Woman: Master the Art of Pride, Presence and Productivity, and her upcoming remix of the song “Wild Woman,” which reimagines that track with an electrifying, high-energy production. As part of this milestone celebration, Ger is also unveiling a fresh new look across her social media platforms. With a reimagined color palette, updated logos, and refined theming, this rebrand reflects her evolution as an artist while staying true to the elegance and empowerment that define her music and brand. Fans can expect a bold yet timeless aesthetic that marks the beginning of an exciting new chapter.
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Beyond the highly anticipated music video, 2025 is set to be a defining year for Ger as she actively works on her second full-length album, slated for release in July. A dynamic entrepreneur, international speaker, bestselling author, and recording artist, she continues to break new ground in music and media, blending storytelling with artistry to create transformative experiences. Known for her diverse career spanning television, musical theatre, and literary success—including her acclaimed book Wild Woman: Master the Art of Pride, Presence, and Productivity—Ger has established herself as a leading voice in creativity, healing, and self-discovery. She has been a driving force behind Indigenous movements and was honoured with the 2019 Esquao Award for her contributions to performing arts. This month, Ger will also take the stage at Voices of the North on February 22 to kick off the year.
As she steps into a transformative year filled with new music, powerful performances, and visionary projects, Ger Carriere continues to shape a legacy defined by resilience, creativity, and the relentless pursuit of empowerment. Through her work as an artist, entrepreneur, and advocate, she remains dedicated to inspiring others, amplifying Indigenous voices, and pushing the boundaries of storytelling through music, media, and movement.
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Ger Carriere // Credit: Noella Steinhauer |
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Ger Carriere is a Cree singer-songwriter whose genre-defying music roams freely across pop, rock, folk, and EDM, creating raw, emotional soundscapes that honor resilience, identity, and untamed self-expression. Originally hailing from Métis settlement Cumberland House in Saskatchewan, Ger’s journey as a musician, author, and performer is deeply influenced by her heritage and a relentless drive to empower others through art. With a voice that commands both intimacy and power, her songs tell stories of struggle, freedom, and belonging, combining soulful vocals with dynamic production. A former journalist and advocate, Ger has performed across North America, headlined cultural events, and released an acclaimed self-titled EP. Her achievements include performances in the musical Bear Grease, a feature in First Lady Nation, and leading workshops to inspire future generations. Whether onstage or on the airwaves, Ger Carriere’s music is a fearless anthem for the bold, the broken, and those finding their way home. |
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For interviews, media inquiries, or more info, please contact:
Erin Browne PR & Marketing Executive, V13 Promotions [email protected] |
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