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CUSP Newsletter, December 2024

Dear Friends and Colleagues,

Welcome to this end-of-year edition of the CUSP Newsletter. The turmoil of 2024 is difficult to sum up in any simple or even coherent way – for CUSP as for the world. The need to articulate a truly sustainable prosperity remains as urgent as ever. But the political space in which to pursue that inquiry has changed unrecognisably in the nine years since CUSP was founded and narrowed perceptibly in the last year or so.



Geopolitical insecurity has increased. Ecological concerns have been weaponised for political ends. What at first seemed like a hardening of political extremes has revealed itself more recently as an unfamiliar and confusing place in which the traditional divisions between left and right are less and less relevant. CUSP has continued to respond proactively to these unsettling changes.



Understanding sustainable prosperity has always meant challenging the deeply held assumptions that lie at the core of economic structure. Will Davies’ article on the asset condition as an existential conundrum, Simon Mair’s paper on the relationship between energy and capital in Adam Smith’s Wealth of Nations and Peter Victor’s letter to the Financial Times on the limits of the ‘comparative advantage’ all underline our continued role in addressing these challenges.



As ever, we’ve also been involved in understanding and supporting the conditions for change. Kate Burningham and Sue Venn’s article on ‘caring consumption’, Christine Corlet Walker’s exploration of growth dependency in the welfare state, Shimaa Elkomy’s analysis of health resilience in the face of pandemics, Kim Graham’s ‘good practice guide’ for social enterprises working in the food sector and Andrea Werner’s paper on ‘virtue ethics’ in the fashion industry all illustrate our continued contribution to that task.



We’re deeply grateful to our core funders – the ESRC and Laudes Foundation – for their continued support for this ground-breaking work. And we’re particularly proud to be playing a substantial role in a major new EU Horizon project led by the University of Barcelona which will explore Models, Assessment and Policy for Sustainability (MAPS) in a post growth context. Our work with business includes an exciting new collaboration with Ernst & Young’s ambitious New Economy Unit. Our support for civil society includes Tim Jackson’s widely cited report on The False Economy of Big Food. Our collaboration with the Aldersgate Group continues to be influential in shifting and shaping government policy.



In short, CUSP’s work remains best-in-class. Our engagement with stakeholders across society continues unabated. Our community of researchers, activists, associates and fellows continues to thrive. If the breadth of our mission has changed since our inception, it has done so only to ensure that our ability to address that central question can be construed as widely and communicated as clearly as possible in changing circumstances. What can prosperity possibly mean on a finite planet? That defining mission remains as vital as ever.



The beginning of our tenth year in action will no doubt ring more changes and throw down deeper challenges. Rest assured we’ll remain as engaged as ever in responding to them. To bring you just one example, we’re pleased to announce that Tim’s book on The Care Economy will be published in February. Stay tuned for the launch in London.



Wishing you happy holidays and a peaceful (and healthy) New Year.



Kate Burningham and Tim Jackson

—CUSP Co-Directors 

The False Economy of Big Food. And the case for a new food economy 

New analysis commissioned by FFCC has found that the costs of Britain’s unhealthy food system amount to £268 billion every year – almost equivalent to the total annual UK healthcare spend. The report by CUSP co-director Tim Jackson provides the first comprehensive estimate of the food-related cost of chronic disease, caused by the current food system.

UK’s unhealthy food habits cost £268bn a year, report finds

The analysis for the Food, Farming & Countryside Commission gained widespread media coverage, including The Guardian, Sky News, and the BBC. Amid growing evidence, citizens, farmers, businesses, and campaigners are urging politicians to act on food.

‘Comparative advantage’ is an outdated principle

In his letter to the Financial Times editor, Peter Victor challenges the relevance of David Ricardo’s principle of comparative advantage in today’s world of mobile capital, arguing that it should not be employed to justify regressive environmental and social policies.

Podcast: Growth and the planet

Tim Jackson joining Carmel Crimmins on the Reuters Econ World podcast to talk about consumerism and the environment and what 'post growth' might look like.

Tim Jackson in Profile

A profile of Tim Jackson, exploring his recent work and the challenges he’s tackling in the postgrowth field, written by Nick Romeo for the US magazine The New Republic.

Models, Assessment and Policies for Sustainability

CUSP partnering in new international EU Horizons project, investigating key policy levers for a transition to a postgrowth economy. 

Beyond Novelty and Growth: Virtue Ethics and Sustainable Fashion Entrepreneurship

New open access paper by Andrea Werner, Patrick Elf, Fergus Lyon and Ian Vickers, using data from 27 UK-based entrepreneurs, to examine 'postgrowth entrepreneurship' as a pathway to a more sustainable fashion industry.

Good Practice Guide for Social Enterprises Working on Food, Wellbeing and Sustainability

The Social Enterprise Food Systems project has been exploring how social enterprises can introduce innovations for healthy and sustainable food. We are delighted to share our Good Practice Guide, which draws on our research, the experiences of our social enterprise partners involved in the project.

The relationship between energy and capital: insights from The Wealth of Nations

Simon Mair explores energy-capital relations through Adam Smith’s The Wealth of Nations, showing how capital drives energy use and efficiency for profit.

Caring consumption and sustainability

Journal paper by Kate Burningham and Sue Venn, exploring how motherhood shapes sustainable food practices that emphasise care, thrift, and time management, and what this means for sustainability transitions.

Growth dependency in the welfare state

Journal Paper by Christine Corlet Walker, Angela Druckman and Tim Jackson providing an analysis of drivers for growth dependency in the UK’s adult social care sector and proposals for change.

Health resilience and the global pandemic

This paper by Shimaa Elkomy and Tim Jackson shows that countries wth robust health-related policy targets aimed at reducing non-communicable diseases experienced significantly lower mortality rates during the first year of the Covid-19 pandemic.

The Politics of Transition and Placemaking

Book by Amy Burnett on Innovative Place-Making 

and Alternative Development Models Under English Localism, examining the impact of recent planning reforms on emergent, alternative models of local governance.

Owning towards death: The asset condition as existential conundrum

This essay by Will Davies explores how modern capitalism’s shift from labour to assets creates a legitimation crisis of contemporary wealth-based capitalism, leaving wealth elites grappling with meaning, purpose, and survival in a system devoid of traditional moral justification.

Stay home: Mapping the new domestic regime

Journal paper by Will DaviesSahil Jai Dutta and Nick Taylor explores how fiscal austerity, loose monetary policy, house-price inflation, and digital platforms have shaped a new ‘domestic regime’ transforming Anglo-American capitalism.

Language, Climate Change, and Cities beyond Capitalism

Paper by Simon Mair on the significant cultural influence capitalism wields, reinforced by the advertising industry and a scarcity of depictions of alternatives.

Confronting the dilemma of growth—Commentary 

Tim Jackson, Jason Hickel and Giorgos Kallis challenge a recent article on 'limits to degrowth,' disputing growth as the best path to high decoupling rates.

Herman Daly’s Great Debates

Commentary by Peter Victor in the C40 Cities journal, reflecting on his extensive research of the late Herman Daly’s life and work. A concise summary tailored for policymakers.

From consumerism to community: transforming the impact of advertising

Simon Mair reflects on the commodification of life itself through advertising that is focused on consumerism and economic growth. He explores sustainable alternatives and real-world examples of reclaiming advertising spaces for community and ecological wellbeing instead.

Decolonisation, dependency and disengagement—the challenge of Ireland’s degrowth transition

Blog by Seán Fearon, on advancing degrowth in Ireland. A post-colonial economy within planetary boundaries must break with relationships of dependency and structures of unsustainability.

Reimagining Sustainable Fashion: Interdisciplinary Perspectives for a Regenerative Future

A recent interdisciplinary project on sustainable fashion offered a dynamic view of its future, summarised by CUSP deputy director Fergus Lyon.

Drafting Sustainability: The Virtues of Translating Policy into Legislation

In his guest blog for CUSP, Daniel Wortel-London, US Federal policy specialist at the Center for the Advancement of the Steady State Economy (CASSE), argues that translating sustainability policies into legislative drafts can enhance our research, boost persuasiveness, and facilitate implementation.

Empowering Business for Good

Understanding Challenges for the Purpose Ecosystem

Learning to work differently

Reflections on transdisciplinary research

Implementing organisational democracy

Insights from mutual social enterprises

Accelerating Finance for Green Small Businesses: Building a Sustainable Future

In recognition of World Micro, Small, and Medium-sized Enterprise Day, this blog by Robyn Owen and Amy Burnett discusses the necessity for increased support and investment to help smaller businesses identify, measure, and showcase nature-positive investments, and examines the roles of investors, business intermediaries, and researchers in facilitating this process.

Arts and creative approaches to mainstreaming sustainable consumption | #SCORAI2025

While the issues and potential solutions for current consumption patterns are well-understood, successful sustainable consumption campaigns remain rare. This conference explores the challenges, strategies, and successes in the field, with a CUSP session led by Anastasia Loukianov on the role of arts and creative approaches in mainstreaming sustainable consumption. Tim Jackson will be giving a keynote presentation at the conference—on the future of sustainable consumption.

Nature-Positive Investment: a pitch and coaching opportunity for start-ups

The SME Nature Positive Finance team, together with practice partners, are recruiting SME start-ups for a free 16-week coaching programme in 2025 to help attract investment in nature-positive business solutions and boost investor confidence in sustainable impact.

Call for papers: Rethinking researcher-subject dynamics in qualitative accounting research

CUSP researcher Theresa Harrer is hosting a paper development workshop at Hanken in Helsinki. Interested researchers are invited to submit their work and join the team in Helsinki for what promises to be an exciting two-day exchange!

▶️  F O R T H C O M I N G

Forthcoming book by CUSP director Prof Tim Jackson, exploring the concept of care in the economy, its undervaluation in markets, and its profound importance for health and society.

The Care Economy by Tim Jackson—Out on 28 Feb 2025

Forthcoming book by Tim Jackson, exploring the concept of care in the economy, its undervaluation in markets, and its profound importance for health and society. Dive into the history of medicine, capitalism’s impact on health, and the gender politics of care. Irreverent, insightful and profoundly inquisitive, The Care Economy offers a bold and accessible manifesto for a healthier and more humane society. Available for pre-order in all the usual places.


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