I have to confess that I used to be somewhat sceptical as I read about websites being sabotaged by twitter and facebook. When you have a loss of readers, one always tries to blame it on an exogenous element.
Recently we noticed that things were not right though and began to have a look. Like others, we had the feeling that our tweets were simply not reaching many people anymore, so we had a look at our twitter “Analytics”and made an amazing discovery. One of the metrics offered is “Tweet Impressions”, which is the number of times our tweets appear on someone’s timeline. Nothing more, nothing less. It does not mean it was read, liked, or retweeted. It simply appeared on someone's timeline informing them that we had posted an article. We scrolled back in time to see what has been occurring.
The furthest back we could go is December 2020. In that month we had 1,75 million impressions. In other words 1,75 million times our tweets were on someone's twitter timeline. In the course of 2021 the numbers dropped to between one and 1,5 million.Suddenly in August 2021 we were at between half a million and 750,000. Then in February of this year we have been below half a million per month. Due to the fact that we still post the same number of tweets daily and have ever more followers – we are at 6,000 in the meantime – these numbers should be increasing, not radically decreasing. What is probably saving us from oblivion is that we add your handles to most of our tweets, which not only ensures that these tweets are received, but many of you retweet them,increasing our number of impressions. But this is a lot of extra work. Since December 2020 we are reaching 75% fewer of you today than a year and a half ago via twitter.
Although we do not have a similar benchmark for facebook, we have another number that assists us. When we post a new notice of the latest article on our website on facebook, we could see on our reader analytics system that we immediately had 12 readers for the article – no fewer no less.This dropped to six half a year ago. It has recently dropped to three. As always, no more no less. Again, that can only mean that our access is actively being blocked at a certain point. We are now encountering days where we have zero readers when we do a new posting.
The same phenomena are being reported by other progressive websites.
Those who know us also know that we are the last to spread paranoid conspiracy theories. Our work is based on facts. And the facts are telling a clear and Intimidating story.
But the news is not all bad. Despite the policies of twitter and facebook we registered an absolute record of readers in February, March, and April. This of course had to do with the Russian invasion of Ukraine, for which we had exceptional coverage. What probably enabled this robust surge of readers was that so many of you were sharing our articles with one another (probably on other social media as well).So once again, we – everyone of us - have the power to increase the flow of non-corporate-media-information despite social media, but it is an uphill battle.