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MALAYSIA SPECIALTY COFFEE 

ASSOCIATION

- HOME OF MALAYSIA'S SPECIALTY COFFEE INDUSTRY - 

 # MSCA NEWSLETTER Edition 5

What's New!

Cheers to more coffee!

The coffee production figure is expected to increase yearly by taking into account the potential of coffee bean production. According to Agriculture Department's data, the coffee cultivation in Malaysia in 2021 was increased compare to year 2019. 

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Hong Kong Consumer Council raises alarm: acrylamide was found in 47 commercial coffees

Acrylamide, a cancer-causing substance, was detected in more than 95% of coffee samples. 47 out of 49 coffee products in the market was tested of which instant coffee contained a relatively higher amount of it. 

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World of Coffee Warsaw to host 2022 Cezve/Ibrik Championship (CIC)

This year, the CIC joins the World Latte Art, World Coffee in Good Spirits, World Cup Tasters, and World Coffee Roasting Championships to be held from 23 to 25 June.

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New research published on effects of coffee consumption on digestion and gut health.

The review of over 190 scientific papers found coffee acts as a stimulant to numerous digestive processes and can provide potential protective effects against common digestive problems, such as gallstones.

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Upcoming Events
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MALAYSIA COFFEE WEEK 2022

3 -6 March 2022 | 1 Utama Shopping Centre

Malaysia Coffee Week (MCW) 2022 is the most exciting coffee consumer event in the country, bringing the best in Malaysia and international coffee professionals together. With “live” coffee roasting, barista team challenge, attractive lucky draw and hundreds of coffee products on showcase, MCW has set the benchmark as a must attend coffee event in the country for all. Find out more >>>

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MALAYSIA BARISTA TEAM CHALLENGE (MBTC) 2022

5 & 6 March 2022 | Stage Area, LG Oval, 1 Utama Shopping Centre

MBTC is designed to reproduce the pressure of what happens in great espresso bars around the world where 3 baristas come together as a team to compete against another team where speed, accuracy, service, and skills are put to the toughest test, all to be judged by both professional judges as well as audience members that will be invited to be guest judges. The winners of this competition will be winning away a CASH PRIZES totaling RM4,500! Find out more >>>



4 Keys to Building Digital Marketing During Omicron Shutdowns

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A strong consumer base and community connection will take you far once our current restrictions are lifted. 



The recent rise and rapid transmissibility of COVID-19’s Omicron variant has instantly put restaurant owners back in hot water. For some locations, in-person dining was only recently brought back into the playing field, along with the option for group dining and regular operating hours. As businesses, here are four digital marketing strategies to help amplify your business outreach, presence and production when facing for a possible shut-down.

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Wishing you and your family good fortune

in the year of Tiger! 新年快乐!



Malaysia Specialty Coffee Association (MSCA)
B-3A-23A, 10 Boulevard, Lebuhraya Sprint, Jalan Cempaka, Kampung Sungai Kayu Ara, 47400, Petaling Jaya, Selangor, Malaysia
Email: [email protected] | Tel: +603 8408 1988 | W: www.msca.org.my

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